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Kaila Peralta, 20
Kaila Peralta is the General Manager of the TAG Swag Store alongside Freddy. She has been with T.A.G. for over 5 years.
Freddy Taveras, 20
Freddy Taveras is the General Manager of the TAG Swag Store alongside Kaila. He has been with T.A.G. for over 5 years.
Mila Cohen, 8
Mila Cohen is a CEO in Training and has built T.A.G. from the ground up alongside her parents Rev. Al and Janet Cohen.
Sabella Cohen, 10
Sabella Cohen is a CEO in Training and has built T.A.G. from the ground up alongside her parents Rev. Al and Janet Cohen.
About Us
T.A.G. SWAG isn’t just a store—it’s a statement. Born in the heart of Harlem and powered by The Community Initiatives of New York (TCIONY), this youth-led brand is redefining what it means to teach, empower, and elevate the next generation.
Every hoodie, hat, and tee represents opportunity—real jobs, real training, and real ownership for our young people. Inside the T.A.G. SWAG Store, youth are running the register, managing inventory, designing products, and learning how to build something bigger than themselves.
Our mission is simple but powerful: to teach a generation how to lead, build, and own through culture, commerce, and community. Every purchase fuels that purpose—funding salaries, stipends, and the dreams of Harlem’s future leaders.
This is more than fashion.
This is movement.
This is T.A.G. SWAG.
2372 Adam Clayton Powell Jr.
T.A.G. Swag Grand Opening 9.6.25
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Halimah Jemmeh, 17
Halimah is a T.A.G. Swag Store employee. She is currently a Senior in High School and has been with T.A.G. since July 2025.
Ryan Pena, 18
Ryan is a T.A.G. Swag Store employee. He is currently a Senior in High School and has been with T.A.G. since July 2025.
Samantha Rodriguez, 21
Samantha is a T.A.G. Swag Store employee. She is currently a Senior at City College and has been with T.A.G. since July 2025.
Angel Mazarigos, 17
Angel is a T.A.G. Swag Store employee. He is currently a Senior in High School and has been with T.A.G. since July 2025.
Kayden Duran, 18
Kayden is a T.A.G. Swag Store employee. He is currently out of school and has been with T.A.G. since September 2025.
Jeylin Diaz, 17
Jeylin is a T.A.G. Swag Store employee. She is currently a Senior in High School and has been with T.A.G. since July 2025.
Aiden Green, 19
Aiden is a T.A.G. Swag Store volunteer. He is currently a Sophomore in College and has been with T.A.G. since July 2025.
Quinn, 16
Quinn is a T.A.G. Swag Store volunteer. He is currently a Junior in HIgh School and has been with T.A.G. since October 2025.